Emma End User Documentation

Login URL - https://myemma.com/login

General Help - Emma Campaign Help

Start a New Email

• From the Home screen in Emma, click the "Create a New Mailing" button
• Select the template, such as "Template 1"
• Click the "Untitled Mailing" text area at the top to name your mailing something meaningful -- this will only be visible to you, not your recipients
• The mailing auto-saves while you are in the editor, so you don't need to worry about losing your work

Adding a video to your email using the Video Block

• Upload to Youtube. Make it "Unlisted" if you don't want it to be findable through search or on your Youtube site.
• Click and drag the "Video Block" widget to your email canvas
• Enter the Youtube URL
• A thumbnail image will be automatically created and linked to the Youtube URL that you entered
• NOTE: videos are never actually embedded in an email due to the lack of support for that across email servers and clients

Add Text Block

• Drag the "Text Block" widget to your email canvas
• NOTE: When pasting from another source, it is best to paste plain text to avoid having strange styles included that may not perform well across email clients.
• Click the gear icon to adjust the "Margin", "Padding" or other settings. The default text blocks in the template have 0 margin and 0 padding.

Add Image with Text

• The "Right" and "Left" widgets contain an image (with optional caption) and a text block, pre-formatting with a heading

Send Test Email

• When you are ready to see what the email actually looks like in an email client, click the "Send Test" button
• Select 1-10 recipients
• Fill in the subject and pre-header text
  • How to write a great email subject line
  • 9 subject lines that stood out in a crowded inbox
• Click "Send Now"
• Review your email on your mobile device and in your desktop email client
• Edit your email and make needed adjustments

Send/Schedule Email

• Once you are happy with your test emails, it's time to send!
• Click "Review & Send"
• Choose your recipients (can be a group, a segment, etc.)
• Review your subject line and preheader text one more time
• Click "Send Now" to send immediately or "Schedule for later" to send it at a point in the future
• 24-hours after the email is sent, you will receive a summary email of how the email cmapaign performed

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